A diamond in the rough is potential; it’s possibility. A skilled cutter is able to unlock its immense promise. When you select ideal cut diamonds, you receive the finest quality — and tap into your brand’s own immense promise.
The Most Important C
In the mid-20th century, GIA created the first cohesive standard for describing diamonds. Today, we know it as the 4Cs: color, clarity, cut, and carat weight. This is the universally accepted method by which buyers assess the quality of diamonds. Of the 4Cs, cut is the most critical. A poorly cut stone that has great color and clarity, for example, will still look dull and lifeless.
Cut has the biggest impact on a diamond’s sparkle. And when it comes down to it, customers pay for that dazzling appearance. Ideal cut diamonds are round, brilliant, or princess cut stones that are cut to maximize the reflection of light. They have ideal proportions, angles, polish, and symmetry.
Ideal cut stones reflect nearly all of the light that enters its facets; this interaction creates:
- Brightness. This refers to both the internal and external white light that is reflected from the diamonds.
- Fire. The “fire” is the scattering of white light into a full spectrum of colors.
- Scintillation. This is the amount of sparkle the diamonds produce, as well as the dark and light areas created by internal reflections.
Ideal cut diamonds are typically considered the most beautiful, and they are certainly the most rare.
When confronted with a stone, cutters have to balance cut with yield. Often, customers prioritize carat weight, so cutters sacrifice cut quality. This enables them to get more larger stones from a diamond, but their cut grade is often only fair. This is why ideals are more rare and valuable. But why should you add them to your inventory?
Integrating Ideal Cut Diamonds Into Your Business
While they do cost more to purchase than cuts of lower quality, ideal cut stones allow you to price your products at a higher point. In the jewelry world, the high-end and luxury category is trending up as consumers regain confidence in the economy and resume spending on quality. If this is your demographic, ideals are an investment that yields strong returns.
Another option to consider is ideal cut melee diamonds. These are much smaller than regular diamonds, weighing less than ⅕ carat. They are priced more favorably for tighter budgets. At the same time, however, they allow you to expand your design options.
By utilizing halo and pavé settings, for example, you can maximize impact without spending your entire budget on a single stone. With halo settings, melee accentuates the beauty of the center stone. You can easily opt for a smaller, and less expensive, center diamond or gemstone, and boost the sparkle with melee. The same applies to pavé: the very tight arrangement creates a seamless appearance - your pieces are paved with brilliance.
Ideal cut melee reflects light just as beautifully and effectively as larger diamonds. Leveraging them in pieces enables you to price up accordingly, while keeping your materials costs and overhead in line.
The key to making it work for your business is to select an experienced melee diamond supplier. With a trusted partner, you can maximize impact, maximize profit margins, and maximize your business performance.