The diamond supply chain has long been criticized as shielding conflict diamonds. At first, the industry fought the..
Everyone knows what the glittering center gemstone is. You've seen one on engagement rings and on beautiful..
Today's retail environment means that you must prioritize the in store customer experience. You're not just..
People sometimes mistake diamond inclusions for “flaws.” But, instead, they tell a story about the formation of the..
Chances are, you sell pretty well already. Some months are better than others, and you're building up customers over..
The difference between single cut diamond melee and full cut diamond melee is small but significant. It can change..