For consumers, the diamond and jewelry industry can be difficult to navigate when it comes to terms and jargon. One of..
How to Buy Fancy Shape Melee Diamonds
Fancy shaped diamonds are all a little different. Longer or wider, more curved or less, each one with its own..
Light My Fire: Understanding A Diamond In Light
What makes a diamond a diamond is light. Light is everything. It’s the source of a diamond’s beauty. Without light,..
Finding Your Target Market for Jewelry
One of my goals is to structure my business in a way that cultivates buyers from around the world to purchase diamonds..
5 Strategies to Increase Jewelry Store Profitability
It is no secret that many jewelry stores are suffering in the midst of the ongoing global health crisis and the..
5 Tips for Marketing to Wealthy Consumers
There is no shortage of information available about how you can strategically market to the masses and appeal to..
5 Ways to Improve Efficiency in Your Jewelry Business
As a business owner, you know how important it is to keep your customers happy and increase your capital. In fact, a..
How to Identify Vintage Jewelry
One thing I know for sure is that trends always come back. I can see firsthand from retailers across the country that..
5 Tips for Managing Your Jewelry Inventory
Jewelry inventory management is a major factor in the profitability of your independent retail business. It's key to..
Non-Diamond Wedding Rings: 10 Alternatives
There is a wide variety of non diamond wedding rings available. But, you should always make sure that you are..