October 31, 2019

Is the Diamond Industry in Crisis?

Any diamond industry analysis today has to recognize that the shape of things is changing. The elite and exclusive..

September 27, 2019

Fancy Shapes Popular in Key Geographic Areas

Can you guess which geographical region a customer is from based solely on their diamond preferences? No! But..

July 02, 2019

Diamond Terminology Clarified

Are customers becoming confused about the increasing variety of diamonds and their value? A customer who buys a..

May 16, 2019

How Diamonds Do Good

Is it true that diamonds do good? It was only a few decades back when the industry couldn't say this. Conflict..

February 07, 2019

Diamond Pricing and the Customer Experience

Demand for diamonds continues to go up, but so does diamond pricing. Many customers take the solution for this into..

January 07, 2019

Why Diamond, Jewelry Trades Need to Be Proactive

The Federal Trade Commission (FTC) recently expanded the definition of what a diamond is. That definition now..

December 28, 2018

What to Look for in Fancy Color Diamonds

Fancy color diamonds gain their value from their rarity. Yellow and brown diamonds certainly have their appeal, but..

March 06, 2018

Women are Emerging in the Diamond Industry

Diamonds are a girl’s best friend. The diamond industry, however, is not. It’s been a man’s world for decades - but..

January 22, 2018

New Diamond Ads Focus on Love Moments

“Real is Rare, Real is a Diamond.”

January 09, 2018

Are Millennials Selling Their Engagement Rings?

An engagement ring is a symbol of undying love, of commitment, of timelessness and… let’s see how much I can get for..