Should business owners worry about the diamond supply chain? In a word: yes. We are seeing shortages in just about..

When customers encounter issues with their jewelry, they need to be able to place the same degree of trust in the..

Today’s consumers research everything. The most educated customers in history are armed with information at the tip..

We buy products because we need or want them. Simple enough. But we also want to feel good about the brands we..

Diamonds are one of the most sought-after, prized, and valued materials on Earth. Not only are they exceptionally..

Consumers are more informed and educated than ever. They have access to virtually unlimited intel that they can use..

This is an important question, and, if you are searching for a diamond, it is likely top of mind for you. It’s..

Millions of people buy diamonds every single year as gifts or even as investments, but now more than ever, consumers..

When DeBeers launched their “Diamonds Are Forever” campaign in the 1940s, it changed the world of romance. Suddenly,..

How do you know if your ring, earrings, bracelet, or necklace boasts natural diamond stone? If you love B movies,..