As a jewelry retailer, you spend a lot of time working with clients who have varying levels of familiarity and knowledge of diamonds. These stones appeal to such a large variety of people, and interested consumers come from all walks of life. Educating your clientele in the various industry terms and standards is an important part of your role. Many jewelry retailers love this part of their job as it can be a great chance to show off your knowledge while arming your clients with all the information they need to make a great purchase

Brilliant Diamonds: Brilliant Choices 

Whether your clients are looking for a ring, earrings, or that perfect pendant, there will be some significant choices to make along the way. For example, clients may ask you to advise them as they weigh the pros and cons when it comes to their choice between round brilliant cut diamonds vs. fancy shapes. 

When you work with K. Rosengart to purchase loose diamonds, you are passing on our expertise and advice to your customers. By buying loose diamonds, you are able to work with your artisans to create the custom pieces your clients are looking for. You can choose your diamonds to meet your exact specifications, and from there, the diamonds can be mounted on a unique setting to make a one-of-a-kind piece. 

Diamonds have many characteristics that set them apart. Like any other gemstone, they can be assessed and critiqued by their weight and color, and much more. However, one of the most defining qualities is shape. Whether your clientele is extremely knowledgeable or much less versed in diamond characteristics, the shape of the diamond is by far one of the biggest factors for purchasing. 

Round Brilliant Cut Diamonds vs. Fancy Shapes

This can be a very personal choice for your clientele. Their preferences may be fueled by a current fashion trend or one’s own personal sense of taste and style. There is no doubt that the shape of the diamond is integral in creating the overall look of a finished piece of jewelry. 

Round brilliant cut diamonds are a favored shape and boast a certain versatility and classic look that will stand the test of time. They are the most popular for good reason - chiefly that they boast excellent light refraction, which of course is extremely important when it comes to the shine and sparkle of the diamond. Round brilliant cuts are the most expensive cut of diamond and make a superior choice if all of the other specifications are pleasing, and standards are checked off. 

Brilliant is an industry-specific term that refers to a specific cut. Brilliant is a cut that has 57 to 58 facets, 33 of which are on the crown and 25 on the pavilion. Brilliant diamonds are cut to maximize a diamond's best qualities and capitalize on light refraction, light dispersal, and reflection. 

Though round brilliant cut diamonds are in high demand, there are other shapes worth considering. Fancy-shaped diamonds are extremely attractive and can be used to make a gorgeous and unique piece of jewelry. 

There are many shapes of diamonds and they have maintained their popularity throughout the years. Fancy cut diamonds are as follows: Princess, Cushion, Oval, Emerald, Heart, Pear, Marquise, Asscher, and Radiant. 

  • Another very popular cut is the Princess Cut. A princess cut stone is square. The value of a Princess Cut diamond is dependent on the sharpness of the angles, with the more rectangular diamonds being less valuable. 
  • The Asscher Cut predates the Princess Cut by almost eight decades. The Asscher Cut and the Emerald Cut are similar in some ways, but the Asscher cut is known for its angled and cropped corners.
  • Even older than the Asscher Cut is the Cushion Cut which first rocked the jewelry world in the 1800s. This historical cut features a square or rectangular shape with rounded corners and sides. 
  • The Oval Cut diamond is similar to the round diamond in that it has the same number of facets and provides close to the same exact level of brilliance and fire.
  • The Pear Cut is a beautiful teardrop shape that is a cross between a round cut and a marquise cut. The Marquise is an elongated shape with pointed ends. 
  • A newer cut that is a good choice for expressing love and romanticism is the Heart Cut. 

Each of these shapes has its own appeal and historical significance. Often there is more to the choice for your customers than what is the most valuable or sought-after shape. You know from working with your clientele that the choice between shapes is often a deeply personal one that may reflect their own style preferences and individuality. 

If you are looking for more information, talk with one of our experts. We’d be happy to help you with a great selection of rounds and fancy cuts to present to your client.