The diamond industry has done a good job educating consumers about the 4Cs: cut, color, clarity, and carat. But when customers come to you to buy an engagement ring from your inventory or to meet their custom jewelry design needs, they often do not have as much knowledge of settings. They’re focused on the diamond, how big it is, and how much it costs.
By informing them about their setting options, you can help them achieve the best results - while optimizing your profit margins.
A look at today’s most popular settings for diamond engagement rings:
This classic beauty is a perennial favorite, guaranteed never to go out of fashion. The single stone is held in place by four or six (typically six for a more secure fit) prongs. The setting is used primarily with round brilliant and princess cuts. When you have show-stopping, centerpiece-worthy diamonds, a solitaire setting allows it to shine with minimal distraction. It also maximizes sparkle and brilliance, and customers are willing to entertain higher price points.
Literally “paved” with diamonds, this style is tailored to those who love continuous sparkle. The pavé setting features melee diamonds held in place by virtually invisible metal prongs or beads. They are arranged to highlight the beauty of the centerstone.
This works beautifully when the centerstone is a smaller carat; by clustering melee, you can achieve an exponentially larger, more brilliant look while staying within budget. A reputable diamond supplier can deliver high quality melee at consistent prices, allowing you to reduce overhead and maximize profits.
Similar to pavé, the centerstone is enhanced by melee; here, the small diamonds encircle the center, creating the appearance of greater size. Again, this is a method by which you can accentuate a smaller stone and command a higher price point.
Halo settings are often placed on pavé bands, but they can certainly stand on their own as gorgeous, wearable, works of art.
This setting is far more stripped down compared to the opulence of the pavé and halo settings. A metal band completely surrounds the diamond, holding it securely in place. It is ideal for those with an active lifestyle (they won’t snag their ring on their clothes or get in the way when they’re rock climbing, for example) and who prefer a more modern aesthetic.
Bezel settings limit the interplay of light with the stone, and they are more expensive to create. On the other hand, they are a terrific solution for those who work (or play) with their hands because they are more secure and require less cleaning than prong styles. This is a major selling point for some customers.
As well, bezel can be a great choice when you want to make the diamond appear larger or when you need to minimize or hide inclusions or flaws on the sides of the stone.
A stunning take on the solitaire, the Cathedral style gives the ring a bit of vertical height with metal arches before coming to a steeple-esque point. Structurally, it is secure and stable, protecting the diamond. The height allows light to refract optimally, which increases brilliance and sparkle.
Practically and aesthetically, the cathedral is a polar opposite of the bezel. Instead of modern and streamlined, it is a classic statement-maker.
Gorgeous custom jewelry design when buying an engagement ring always begins with the right diamond supplier. Make sure you have the materials, and relationships, you need to win with your customers and deliver beautiful custom engagement rings.