As a jewelry retailer, you spend a lot of time working with clients who have varying levels of familiarity and..
Cut, Color, Clarity, and Carat. The sacred 4Cs of diamonds. When it comes to explaining the difference between the..
Are big diamonds rare? When you look at celebrities, it seems like massive diamonds are in short supply! But out of..
Imagine cradling an object in your hands, an object worth over $70 million. You are holding a piece of the Earth’s..
What makes a diamond a diamond is light. Light is everything. It’s the source of a diamond’s beauty. Without light,..
The round brilliant cut diamond is the most popular on the market, accounting for some 70 percent of sales. Especially..
Diamonds are one of the world’s most prized treasures - but they don’t come out of the Earth looking like a million..
As a jewelry retailer, it is essential that you strike the ideal balance between delivering what your clientele wants..
Buying a substantial diamond is intimidating, even for professionals in the jewelry world. There are so many details to..
When people describe diamonds, there are a variety of words casually thrown out. Beautiful. Dazzling. Sparkling...