What's the most important diamond characteristic? Chances are you've looked up some information already. Now you..

Today's retail environment means that you must prioritize the in store customer experience. You're not just..

The synthetic diamonds vs. real diamonds debate continues. Natural diamond rarity means that the real stones..

People sometimes mistake diamond inclusions for “flaws.” But, instead, they tell a story about the formation of the..

Two people can look at a jewelry design and come away with a completely different view of it. One can find great..

Any diamond industry analysis today has to recognize that the shape of things is changing. The elite and exclusive..

Repeat jewelry customers can account for the vast majority of a store's business. Your best customers can give you..

Jewelry sales skills are developed over time. Even the longest running salesperson will need to adapt and re-learn..

I love to wear my jewelry all the time, but admittedly, I am a bit lazy about taking it off for regular activities..

Chances are, you sell pretty well already. Some months are better than others, and you're building up customers over..