We buy products because we need or want them. Simple enough. But we also want to feel good about the brands we..

Diamonds are one of the most sought-after, prized, and valued materials on Earth. Not only are they exceptionally..

Consumers are more informed and educated than ever. They have access to virtually unlimited intel that they can use..

This is an important question, and, if you are searching for a diamond, it is likely top of mind for you. It’s..

Millions of people buy diamonds every single year as gifts or even as investments, but now more than ever, consumers..

When DeBeers launched their “Diamonds Are Forever” campaign in the 1940s, it changed the world of romance. Suddenly,..

How do you know if your ring, earrings, bracelet, or necklace boasts natural diamond stone? If you love B movies,..

How much do natural diamonds cost? This is a bit like asking, how much does a car cost? It depends: are you buying a..

If ever you needed evidence of the incredible majesty of nature, just look at the diamond. Stunning, strong, and..

While the headlines these days may be all about lab-grown diamonds, the reality today is that there’s a natural..