December 11, 2017

Popular Settings for Diamond Engagement Rings

The diamond industry has done a good job educating consumers about the 4Cs: cut, color, clarity, and carat. But when..

December 05, 2017

Are Synthetics Disrupting the Natural Diamond Market?

Disrupt: interrupt (an event, activity, or process) by causing a disturbance or problem. Drastically alter or..

November 27, 2017

Understanding Diamond Cut Grades

This is your mission, should you choose to accept it: purchase diamonds with the quality your customers demand at a..

November 23, 2017

Diamond Buying Tips for Jewelry Store Owners

When your customers come to you, trusting that you will deliver the stunning pieces their hearts desire, starting..

November 20, 2017

GIA Finds Fake Inscription on Lab Grown Diamond

The system in place for identifying lab-grown diamonds is far from perfect, however the industry is adapting to be..

November 16, 2017

5 Tips to Increase Jewelry Store Sales

People walk into your retail location or visit your website to browse, buy gifts, treat themselves to something..

November 07, 2017

7 Ways to Make Your Window Display Shine

It looks glitzy and glimmery, but the reality of the jewelry world is that the competition is fierce, the margins..

October 27, 2017

How to Bring Millennials Back to Diamonds

It’s no secret that the jewelry industry has been begging millennials to shift their focus towards diamonds.  With..

October 17, 2017

What to Look for When Buying Hearts and Arrows Diamonds

There is a beautiful symmetry to nature; you can find it in the arms of the starfish, the perfect hexagonal shape of..

October 02, 2017

5 Jewelry Shows to Attend as a Custom Jewelry Designer

Be and be seen. Industry trade shows and conferences enable everyone from suppliers to custom jewelry designers to..